Peach Basil Fresca Dinner
Branding + Illustration + Graphic Design
The Piada team set out to bottle the feeling of an Italian summer and bring it back home to Ohio for influencers and Guests alike to enjoy. The influencer content from the event would then supplement the brand's own campaign content effectively flooding the feed.
The Event:
In collaboration with Tblscape, Piada hosted their own Italian-summer-inspired dinner, celebrating all things peach, at local fruit farm Lynd's in Central Ohio. The afternoon hosted a mix of influencers, local Piada Guests, and farmers for a three course peach dinner, drinks, build-your-own bouquets & take-home items.
The Goal:
To help create this magical afternoon, the illustration work, wayfinding, promotional swag, and event materials were made by yours truly.
My Contribution
Select Event Creative
Event materials captured the essence of a romanticized Italian summer through stripe details, feminine yet classic typography, and hand-drawn illustration while leaning on warm, peachy tones.
Offer Card
menu & tone setting
screen-printed tote
3rd course recipe card
